Media and its influence

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Scientific data sharing

The start of data sharing was the production of turning scientific knowledge into words that can be understood by the public. Scientific data started the printing press due to the fact that it successfully transferred one’s knowledge to many. However, in order to mass produce such large amount of knowledge onto a small area of paper, large amount of money was needed (Pisani, 2011). As a result, the knowledge wasn’t fully interpreted, furthermore, it was unable to reach a wide range of people.

Then the creation of the digital age resulted to a rapid development in data sharing. Such medium also allowed the knowledge to reach countless of people and the capacity is limitless. However, data sharing can be risky due to the fact that there are data that would cause potential damage to an individual or the society (Pisani, 2011). Such data can include the exposing of a mistake an individual made or the exposing of how to make a lethal weapon. Therefore, some digital data archive will build a security wall which limits access to the knowledge. The digital print has unlimited access around the world yet the things that can be accessed are limited. However, as society is advancing more towards the digital media, the accessibility towards more knowledge is becoming more convenient. Scientific knowledge is being published in more interesting and different ways (Wilbanks, 2011).

For science data to be processed in today’s rapidly developing society, science itself needs to change as well (Fish, 2009). When data is stored in the digital press it creates difficulty to encode all the details and limits towards the data. For example word document, there are a lot of words and grammar that has to be encoded before the programme is functional. Additionally, when the data base is failing there is no way of re-collecting the data that has been lost. On the other hand, if the data base undergoes continually up-dating through data sharing by multiple individuals, the data would not fail.

Data sharing brings many ideas together to interact in order to form greater ideas (Pisani, 2011). The collaboration of data in order to create new data and knowledge allows advance in technology, culture and society.

Although it would be interesting to explore the new scientific data within China, these concepts would not help my research of China’s Golden Shield Project and its influence. As well as the transversal across fields and the ecology of a society heavily influenced by its government.


Pisani, Elizabeth (2011) ‘Medical science will benefit from the research of crowds’, The Guardian, January 11, viewed 6th May 2012, <>

Wilbanks, John (2011) ‘On Science Publishing’, Seed, viewed 6th May 2012, <>

Fish, Greg (2009) ‘why your dna is nothing like a database’, Weird Things, viewed 6th May 2012, <>

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Formation of Individuals

It is understood that individuality started during the 60’s, people started to express themselves through their own creative work. However, in order to sell items consumerism started to target individuals which resulted to people expressing who they were by buying certain things (Knife Party & Rayner & Robson, 2010). This then lead to the idea in which people who bought certain things belonged in a certain group. As a result, today’s society expresses individuality yet still groups individuals together by what they believe or what they buy. It can thus be assumed that human craves to be in a group and loved by many, however, they also crave privacy and individuality. It is known that working as an individual with privacy can increase productivity and creativeness. It is also known that if you get interrupted you are more likely to make mistakes, therefore you need privacy in order to concentrate on work (Cain, 2012). Group work is thus difficult because there are many ideas and opinions, there are also different type of people which work differently. Consequently working in a group decreases productivity and causes slow development.

Yet the formation of a group of vigorous people will result to creative and vibrate ideas being made. Therefore I believe that a group should be joined in a virtual space that allows privacy yet still allows the collaboration between people, this is the internet. This is then the introduction to an open source culture which is a group created by many individuals to form a mass (Knife Party & Rayner & Robson, 2010). It is a creative space or data that is updated by those joined individuals constantly.  This open source culture allows people from all over the world to engage and create together yet still gives privacy for productivity. This is also the reason why the Chinese government fears social networking websites and blogs. It provides personal space as well as the interaction of wide communities which may cause the revealing of corruption within China’s government or activist to gather.

The success of such open culture was due to the fact that for a group to be successful a lot of individual parts that brings dynamic are needed. The internet brings the individuals and their numerous ideas together. The group joined within the internet isn’t a hierarchical structure which allows more interaction as well as ideas being expressed more freely (Terranova, 2004).  This is also the reason why China uses the Golden Shield Project to stop individuals to express their thoughts and idea. It is also a legislation that stops the forming of the mass that has the possibility to defy the government. This then creates an internet that Douglas (2011) believes as a hierarchical structure that is controlled by the government.


Cain, Susan (2012) ‘The Rise of the New Groupthink’, The New York Times, January 13, viewed 29th April <>

Knife Party and Rayner, Tim and Robson, Simon (2010) Coalition of the Willing, viewed 29th April <>

Rushkoff, Douglas (2011) ‘The Evolution Will Be Socialized’, Shareable: Science and Tech, viewed 29th April <>

Terranova,Tiziana (2004) ‘From Organisms to Multitudes’ In Network Culture: Politics for the Information Age London: Pluto: 101-106

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Politic vs Activist

Society is governed by politicians that work their best to do their jobs, however, politicians often don’t get enough rest for them to make wise decisions (Ellis, 2010). There are many cases around the world where the politicians make bad decisions that would cause the citizens to suffer. However, they have the vectoral power in which they use media such as news reports to cover for them (Wark, 2011). This triggers activists to fight for a better condition and in some cases to over throw the government. Usually activists are people who have some level of knowledge because they know their rights and find ways to fight for it (Mason, 2011). By using social networking sites to mobilize the mass they can achieve greater vectoral power than the government. A common way to gain vectoral power is to occupy an attraction, however, this attraction isn’t any space that is available. The attraction needs to be a public space that has significant meanings to it and by occupying the space it should cause inconvenience to the public (Schapira, 2011).

As mentioned before, to achieve this revolt social media would be necessary. This is due to the fact that the medium allows the message to be spread further and further. Through blogging and mobilizing the mass it expands the space and power of an individual (Mason, 2011). This then results some form of revolt, thus the fight for power between government and citizens can be seen. This is also portrayed through the fight of mainstream media such as news reports and new media such as blogs. The news may report in favor of the government but the internet, blogs etc. are in favor of the occupants. This is because the internet is the necessary medium used by occupants to spread their message across. However, China’s government understands that most revolts begin within social media websites therefore they placed the Golden Shield Project as a legislation to keep revolts as well as occupying movements from happening.

Media events changes throughout time, it was originally seen through news broadcasting. However, now most media events unfold through social media (Usher, 2011). The reason behind being an activist and causing media events is that you can change a lot of things, mainly the political possibility of things. After fighting for your rights, even if you don’t succeed you have opened a path of possibility in the future (Hirschkind, 2011). Activists fight for a more transversal society in which the government will publish what they do and how they spend taxes to the public. However, the Golden Shied Project aims to ban all issues and information on the internet about the government. Why would China not want a transversal society? These ideas will also explain the reason behind the creation of the Golden Shield Project.


Ellis, Bob (2010) ‘Sleepless in Canberra’ The ABC, Drum Unleashed , viewed 21 April <>

Hirschkind, Charles (2011) ‘From the Blogosphere to the Street: The Role of Social Media in the Egyptian Uprising’,  Jadaliyya , viewed 21 April <>

Mason, Paul (2011) ‘Twenty reasons why it’s kicking off everywhere’, Idle Scrawls BBC, viewed 21 April <>

Schapira, Michael (2011) ‘Interview: McKenzie Wark’, Full Stop, viewed 21 April <>

Usher, Nikki (2011), ‘How Egypt’s uprising is helping redefine the idea of a “media event”’, The Nieman Lab, viewed 21 April <>

Wark, McKenzie (2011) ‘How to Occupy an Abstraction’, Verso blog,
viewed 21 April, <>

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Media “cross talk”

Media is changing rapidly, it is undergoing a transversality across many different industries and fields. Jussi Parikka describes this as a “cross talk” where media creates relation with each other in order to form a new type of media. For example, the media we know as the print age is no longer the norm of journalism. Newspaper, journalism is no longer limited on paper, it is now widely seen through the digital press such as blogs or journalism websites. The frame of journalism is not limited to physical paper anymore, there are various different ways journalism is created and presented. An example is blogs where you use visuals and dialogue to create a journalist article. This is where journalism undergoes a transverse with the digital media to form the new journalism which society uses widely.  Music is also a changing industry, music is no longer limited to concerts. Obtaining a CD or recording music from playing an instrument is no longer necessary. Obtaining, creating and distributing music can be achieved through many different and various ways due to the transversal of media and fields.

The transversally is not only across the media industry but also reaches to other fields such as education or even the army. The army uses computer-simulated environment to create a virtual reality for their soldiers to train (Hsu, 2010). Although within the army this is still undergoing experimentation, it is widely used in the educations system. Currently in Australia, the kindergarten students in majority schools have started to use the ipad for learning purposes (Toboni , 2011). Their first day of school will not be the traditional learning how to use a pencil, but how to use the ipad. Some people even consider the ipad as a good learning tool for autism children (Colgan, 2011). This illustrates that within the future society, there is no longer a need to put data on paper, it’s just needed on the digital press and everyone is able to access it more conveniently. The transversal across fields will create a new society in which the media shall play an important role.

The transversal across such different fields shows the importance of media, it broadens knowledge and views of many. However, has the banning of socializing media in China’s society caused the development of other fields to slow down? Could the lack of transversal across media fields be the result of the Golden Shield Project?


Jussi Parikka, Media Ecologies and Imaginary Media: Transversal Expansions, Contractions, and Foldings, viewed 14th April, 2012 <;

Gianna Toboni , 2011, Apple iPad for Kindergarten Students? Schools Try Them, viewed 14th April,


Flavia Colgan, 2011, Can the iPad be a learning tool for kids with autism? viewed 14th April,


Jeremy Hsu, 2010, For the U.S. Military, Video Games Get Serious, viewed 14th April,


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Where is Reality

In my previous blog I discussed the possibility that our mind and memory can exist and extend within an external object. However, where is reality if it is possible to extend our conscious away from ourselves?

Firstly we need to understand that reality can be seen as the recollection of the past to the present, a memory. Memories can be recalled by being provoked by another memory that just happened. This thus creates a whole new memory which is seen as the actual reality, the ongoing reality. However, memories can be remembered differently when it is recalled in a different context, therefore what we remember of the past may not be the real reality but a potential to become reality.  Since we know that memory and mind can be extended to external objects, we can thus assume that our reality can also be extended in an external field. This theory then aided to new technology and media being created.

 An example can be the development that allows people to feel objects with their brain and not physical body, creating reality for people within the computer. This has only been tested on monkeys but scientist believes that in the future it will help paralyzed people gain back their sense of touch again through a simulated reality. Another example is the creation of an aircraft that doesn’t need a pilot to operate within the aircraft but through a computer elsewhere. This stretches the boundaries of technology, we can create a virtual reality with computer simulated environment.

If we can use this theory wisely we will be able to create devices to help the most needed. A virtual reality that is simulated by the computer can be created. However, will we live in a world that is similar to “The Matrix”?  A world in which we won’t know the difference between the real world and the world that was created. How will we know what is real? Therefore, I believe that we need to be able to differentiate the difference between the reality we see and the reality we created. We must not rely fully on media to create reality.

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the Brain and the Mind

The brain is a very complicated organ, it contains information and processes it, and it’s where all thoughts occur. However, some scientists believe that the mind can extend out of the brain onto other objects as well. Theorist now consider that the object where we put our knowledge and thoughts onto is a part of our memory, it is an extension of our mind.  For example, a map, it is an external object that has the extension of our memories of roads, it is used to find our way through our surroundings. Through the advance of technology this map has turned into a GPS system, a technological device that most people rely on to find their way. However, if human beings rely on these devices then our power to memorise roads or other information will slowly fade. We are slowly losing the power of knowledge because we are constantly writing what we know on paper. This then causes us to lose our ability of acquiring knowledge because we rely on the paper and do not process it ourselves. For example time, we rely on devices such as watches and Iphones too much and lose any ability to tell time. Unlike in the ancient times where we can tell time by analysing the sun through our mind to know what time it is.

On the other hand, if we do not have eyes we cannot remember roads or streets, nor can we find them. This is a point discussed by Alva Noë, he argues that everything in our body works together, the brain can’t function fully without body parts. Although I do believe everything that relates to thinking does occur in the brain, however, the brain receives information to process through our physical body parts. Therefore, if a human doesn’t have these parts of the body, they can create technological parts to act as a substitute for their body parts. The extension of mind can be used for people in need due to their disability.

We understand that the brain controls all thoughts and actions a human takes, if one can control a subject’s brain then that person has control over the whole body. However, the human brain is so complicated there hasn’t been a successful way of controlling it without harming the subject as well (Pamoukaghlian, 2011). Nevertheless, there are ways where human can focus the mind or substitute it for technological devices which can lead to extraordinary things happening.

China being a developing nation is advancing rapidly in its development of technology, this advancement helps the Chinese people to extend their thoughts into the media. This thus causes the government controlled China to be cautious of how the media plays a part in the society. Therefore, explains the banning of socializing websites that is an extension of one’s thoughts and beliefs.


Pamoukaghlian, Veronica (2011) ‘Mind Games: Science’s Attempts at Thought Control’, <>

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Media Ecologies

From my previous blog we understand that many factors contribute to the changing of media, we shall further understand the study of such changes, media ecologies, in this blog. Media ecologies is the interrelationship of all media currently and previously used in society. It is the study of such interrelationship and the effect it has on society, its environment and how human perceives the world. It is a collaboration of information or a balance in the environment.

Dietz (2010) described that there is a new media ecologies, the media ecosystem where all journalistic articles made by varieties of people were joined together to create a new phenomenon. This then transforms information into well organised files in which allows easier access to information and true freedom of press. This thus changes the hot media of journalism into cold media where the community can participate and add in their views. (Wikipedia, 2012)

However, the media went through many changes through time before it formed the media we study these days. The first media to be recorded was during the tribal age (Wikipedia, 2012), where the medium was in fact through dialogue. Then came the hieroglyphic system (Levinson, 1997) which the Egyptians invented, it was used to show the power of the pharaoh through written language. However, the learning and time it took to write in hieroglyphic was too great, this caused the downfall of such system. The idea that there was only one God in the written language also contradicted to the belief that there are in fact many Gods also contributed to the down fall. After the down fall, the alphabet was invented through the study of how the hieroglyphic system failed. This was less time consuming and though further improvement by the Greeks it formed the language used widely today. However, Socrate still had concerns with the alphabet, he argued that there would be a limitation to creativity as well as losing the use of memories which dialogue provides. (Levinson, 1997)

This is an example of how the interaction of new media and old caused a change in how society thinks. The changing of the dialogue media to the written caused many changes in society which lead to what we know of as the most basic media today, language. This is the foundation of all media interrelationship, however, to achieve this there is a balance needed which is further explored through media ecologies.

Media ecology would be the study of the interrelationship of society and media, using this concept it will further explain the effect the Golden Shield Project has on China’s citizens.


Deitz, Milissa (2010) ‘The New Media Ecology’, On Line Opinion: Australia’s e-journal of social and political debate, viewed 10th March,  <>

Levinson, Paul (1997) ‘The First Digital Medium’ in Soft Edge; a natural history and future of the information revolution London: Routledge:11-20

Wikipedia , 2012, ‘Media Ecology’, viewed  10th  March, <>

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What is media?

What is media? How does it contribute to our society and our culture? But most basically, what is society and the evolution human has made to form today’s media? This blog shall discuss these pressing issues with the help of some theorist.

We shall first understand that media is a form of medium that carried information and travels through space and time. This can be illustrated by a book, it carries the information within and can be preserved for many years. As time passes the media becomes more and more technological due to the evolution and creation of mankind. This evolution can be seen through the advancing of technology, however, theorist have been raising questions considering whether mankind and society changes the media or does media change society? I believe that technology moves in parallel with society, as society advances so does technology. Additionally, as technology advances and changes, the intelligence of mankind also changes.

Murphie and Potts ( (2003) believed that technology is a neutral substance that changes through the way it is used, this illustrates the fact that technology doesn’t control society, society controls the changes of technology. However, it is the way we use technology through media that shapes society. This can be further understood through the differences in culture. What is culture? Culture, described by Marimba as an immune system, it is the shield that protects people within. It can be seen as a force that gathers people together, however, it can also be seen as a force that compels people to follow. Each culture has its own uniqueness therefore each culture manipulates technology in a different way. Therefore is it China’s strong culture that causes it’s media to be blocked as a form of protection? This could explain the creation of the Golden Shield Project that bans harmful protest within the internet.  In addition, the different cultures create different aspects that changes the media differently. Therefore, technology produced in society contributes to the media in different ways through the difference in culture.

We can thus conclude that the transformation of technology changes media and society. However, the way it changes, the way it is used depends on the culture within society. None can operate without the other therefore creating a two-way bond that forms the interrelating flow between today’s media and society. However, how will this explain the relationship between China’s media and its society?


Murphie, Andrew and Potts, John , 2003 ‘Theoretical Frameworks’ in Culture and Technology London, Palgrave Macmillan, P11-38

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